Entrevistas e focus groups ● Questionários ● Jornada do cliente ● Testes de usabilidade ● Testes de conceito ● Workshops de cocriação ● LEGO® SERIOUS PLAY®
DISCOVER AND UNDERSTAND
Research.
We help your brand make better decisions based on what your target audience thinks.
ENGAGE AND BUILD
Immersive.
We challenge clients and teams to think differently, to give shape to their ideas and to build solutions together.
Insights from the field, close to decision makers.
People and markets
Who are your customers? What drives their choices? Where does your brand stand against competitors, and what could set it apart? We help you understand the market, define your positioning and choose the right channels.
Concepts and products
Before launching, it is important to know whether it makes sense and clicks with the audience it is meant for. We test concepts, products, packaging, campaigns, corporate websites and online shops with your target audience, so we can understand what works and what could still be improved.
Have a different idea?
Got a new project in mind? Tell us what you would like to find out. We start from your challenge and design a study tailored to you, ready to put into practice.
Shopper journey
Where does the need begin? What do shoppers compare? What makes them decide, or give up? We follow the journey to purchase, in store or online, and pinpoint the moments that create opportunities and the ones that lose customers.
Consumer trends and habits
Consumer habits and expectations are always changing. We track trends continuously, using traditional methods or new approaches, and help you understand what they mean for your brand.
Freedom for those who answer, rigour from those who ask.
That is how we reach the insights that grow your brand.
Some ideas need to be hatched together.
Co-creation workshops
Clients, teams and partners around the same table, working on the same challenge. From understanding what people need to reaching the first ideas for a product, service or campaign.
Brand Escape Games
Puzzles and challenges tailored to your brand that get teams playing, deciding together and taking what they learn back to their daily work.
LEGO® SERIOUS PLAY®
Building to think and to talk. With LEGO bricks, teams give shape to their ideas, make problems visible and reach a shared vision together, one in which everyone has a voice.
We bring clients, teams and partners together around a challenge that gets everyone involved and sparks new ideas, priorities and decisions.
With you, from start to finish.
The research you need, when you need it.
We work as part of your team: we know the business from the inside, we speak the same language and we are on hand whenever a new question comes up.
End-to-end projects
We take on the whole study from start to finish: design, fieldwork, analysis and the presentation of practical recommendations.
In your team's day-to-day
We keep up with your business priorities and answer questions as they come up.
A relationship built on trust
We speak frankly, always meet our deadlines and protect all the information you entrust to us. That is how a lasting partnership is built.
We join your team's day-to-day work and take on projects end to end, staying by your side until the decision is made.
Grain by grain, all the way.
Every project starts with a conversation and ends with decisions. In between, we go into the field, listen to customers and rally your team around what we find.
A tailored proposal
Understanding the context and getting to the question that really needs answering.
A clear plan to follow
We turn what we learn into realistic priorities and recommendations that your team can actually put into practice, and we stay by your side as an extension of your own research team.
An innovative, flexible spirit
We combine the best of both worlds: we listen to the voice of real consumers and, whenever it makes sense, we also use digital twin methodologies.
Inês Piçarra
Founder of Chicken Chicos
A psychologist by training and a qualitative researcher by passion, I have spent more than 20 years helping brands understand what people think, feel and choose.
I founded Chicken Chicos with a simple idea: the best decisions start when we truly listen to the people on the other side. Today we support both brands and market research agencies, combining classic research techniques with immersive and co-creation approaches.
Real listening
Focus groups, in-depth interviews and ethnographic studies.
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Building together
Co-creation with Design Thinking and LEGO® SERIOUS PLAY®.
Deciding better
Practical insights, ready for action.
